Every day, more data is generated on digital media than all the information stored in the history of humanity until 1970. If all the current number of bytes were stored (common storage unit composed of eight binary digits (0 and 1) or bits) on stacked compact discs, the tower would reach beyond the Moon (more than 384,400 kilometers), according to a study published this year in Science. And this work only analyzes what was stored between 1986 and 2007. The pandemic increased the use of digital technology by 400% and the forecast for the end of the decade is that this imaginary stack of disks would reach Mars only with the data generated in one year: 10²⁴ bytes. It is not only a physical problem, but also a scientific one. The denominations of the units of measurement have had to be updated with new prefixes since 1964 to accommodate these unimaginable figures, both above and below. The latter are ronna (10²⁷, symbol R) ronto (10⁻²⁷, r), quetta (10³⁰, Q) and quecto (10⁻³⁰, q).
