Flaunt luxury items It has been a recurring theme in most cultures around the world., from Egyptian pharaohs to modern-day Lamborghini owners.
However, although those who exhibit conspicuous consumption have more social and even sexual success because greater economic power is indirectly derived from it, This can also give more pleasure if the deceased suffers an accident..
Expensive car VS cheap car
Jill Sundie, consumer psychologist, carried out a very curious study in which he asked a group of students to express their reaction to one of the two supposed cars of another student.
The car could be a $65,000 Mercedes or a $16,000 Ford Focus.
Next, the students had to see a photo of the supposed car, along with a verbal description of how it had broken down next to a shopping center, leaving the owner and some of his friends stranded.
What happened? As explained Richard H. Smith in his book Schadenfreude:
Students who had read the article that mentioned a Mercedes were much more likely to admit that they were glad to hear about the mechanical breakdown than those who had read the article that mentioned the Ford, especially if they had also reported feeling envious. .
That is to say, what most conditioned the fact that they felt pleasure was the hostility associated with your envy. Perhaps for this reason, like the undersigned, he tries to psychologically boycott in some way the men who drove dick cars and the women who wore too much makeup, as I explain in the following video:
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The news
We laugh more at the misfortune of the driver of an expensive car than at a more modest car
was originally published in
Xataka Science
by
Sergio Parra
.